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16. History of the LAM Club Logo

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The Masherbrum logo as featured on many of our web pages, caps, mugs, jackets, etc. was born out of a club wide logo competition that was judged by the 2002 LAM Board of Directors. Peter McLachlan was the club president and responsible for the Mountaineers' 50th anniversary celebration. As part of the celebration it was decided that a club logo would be an appropriate icon of the anniversary. Mario Schillaci first made the suggestion to have Masherbrum be the club logo to honor George Irving Bell, a longtime club member who died on May 28, 2000, who went on several Himalayan expeditions which culminated in the first ascent of Masherbrum on July 6, 1960. McLachlan found a photo of Masherbrum on the internet and he and his friend Patrick Harvey modified it with Photoshop to produce the winning logo.

Close up of Masherbrum as seen from Hushe Valley near Kande.
Photo courtesy of Evert Wesker - link

LAM's Masherbrum History: George Bell and Willi Unsoeld reached the summit of Masherbrum on their first try. This was arguably the greatest accomplishment of any mountaineering effort ever. At 25,660 feet, Masherbrum is the 22nd highest peak in the world. According to the Himalayan index, there have been only three subsequent ascents. The Los Alamos Mountaineers honor this historical climb and our esteemed member by featuring Masherbrum (as seen from the Hushe Valley near Kande) as our club logo. The American Alpine Journal has published a trip report on the climb, written by Willi Unsoeld.

A Few of the Logo Contest Entries:

 

 

 

Logo Merchandise Usage: Dave Katonak, our LAM Equipment Manager for 3 years, was largely responsible for the first few rounds of logo endowed merchandise. The club gave members a half-liter water bottle emblazoned with the logo and had clothing with the logo available for purchase. Bill Priedhorsky has since used that very same logo on many of his "trip rewards". The logo survives today due to the rich club history that it represents and it's fine artistic interpretation.

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